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Happy birthday to the blog! The first blog was published in 1994 by college student Justin Hall. Three years later, the term “weblog” was born,
Since its public release in late 2022, ChatGPT has dominated the discussion around many marketing tables. The generative AI tool has already transformed how many
2023 is wrapping up, so it’s time to talk about the top 2024 marketing trends we’re most looking forward to next year. From AI to
Want your slice of the $960 billion the National Retail Federation expects Americans to spend this holiday season? Read on for ten of our favorite
Your brand identity encompasses so much more than just your logo. A strong brand identity gets to the core of why your company exists, from
We’re past the halfway mark in the year, so it’s time to take a look at a few of our recent website design projects. The
Every business can use print marketing, whether they manage huge direct mail campaigns or want a few dozen sale sheets to hand out when they
Video marketing for manufacturing is one of the best investments you can make in the growth of your company. Video marketing can help you reach
Last month, we shared the hottest trends in web design for 2023. This month, we’re sharing logo design trends. While branding does not chase trends
Are you trying to grow your business? SEO (Search Engine Optimization) can help! SEO helps you rank higher in keyword searches, making it easier for
SEO is essential for any business, but especially those in the manufacturing industry. SEO stands for Search Engine Optimization and it’s a combination of techniques
Last January, we shared our top website trends for 2022. This year, we’re back with a whole new list of 2023 website design trends. Here’s
Content marketing is a great way to reach out to potential customers and build relationships with them. In the manufacturing industry, content marketing can be
One thing about marketing you should be aware of is that you receive what you put into it. How do we interpret that? What if
There’s no denying that video marketing is a powerful tool for any company. Marketers who use video report increased lead generation, brand awareness, and traffic
We’ve officially entered the holiday shopping season. If holiday sales are a major part of your business’s success, then it’s time to take your holiday
It’s the last quarter of 2022. That means you have three months to plan your marketing for the next year. Make sense of your marketing
There are all sorts of reasons a company may decide to rebrand. They may rebrand because their current brand no longer reflects their mission, values,
Balius Marketing has been hard at work on a few website projects this year. Here’s a look at just a few of our favorite projects.
Salespeople are always looking for new markets and prospects. They’ll spend thousands on leads and give themselves hours of work making cold calls and scheduling
C’mon, Balius. We’re barely halfway through 2022. You can’t really expect me to start planning for my 2023 trade show now, can you? Yes, we
Video is everywhere. The average internet user watches more than 100 minutes of video content every day. This includes video on YouTube, Facebook, Instagram, TikTok,
At Balius, we love helping our clients tell their brand stories and attract more customers. It’s even better when we can save them a little
There’s more to branding than a logo, a couple of fonts, and a few colors. Creative branding that reflects who you are and what you