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BRAND IDENTITY

Logos. Marks. Taglines. Font Styles, Colors. All of these elements define your brand identity. Balius Marketing uses a rigorous branding and design process to define the essence of your company and your capabilities and deliver brand identity assets that you can use in any marketing situation. Here are a few examples of our recent brand identity work.

Clarity Commercial

Clarity Commercial is a commercial property management firm based in the Twin Cities. After our consultation with Clarity’s owner, the Balius creative team developed a modern brand identity with crisp font styles, striking blue hues, and a bold tagline.

Agility Engineering & Manufacturing Solutions

Agility EMS is an electronics component manufacturer based in the Twin Cities. The company partnered with Balius to shepherd their brand through a complete revamp. In consultation with the Agility EMS marketing department, the Balius creative team developed a brand identity that features colorful, angular graphics and a modern font.

Kaposia Club

The Kaposia Club is a restaurant in South St. Paul, Minnesota. The Balius creative team had the privilege of working on the Kaposia Club’s brand identity. After consultation with the client, our graphic designers put together a Western-themed logo and mark that features a horseshoe and red bull.

Massman Automation Solutions

Massman Automation is a packaging equipment automation design company based in Minnesota. After meeting with Massman’s leadership team, Balius created a new brand identity that features a dynamic mark and bold orange palette.

Gears and Gadgets

Gears & Gadgets is an exclusive event for the manufacturing industry. It is hosted quarterly by Minnesota Manufacturing Executives (MME). MME partnered with Balius to provide its brand identity assets. Balius developed a dynamic logo with interlocking gears in purple and orange as well as other graphical elements the organization could use in its marketing collateral.