It’s the last quarter of 2022. That means you have three months to plan your marketing for the next year. Make sense of your marketing efforts next year with these 2023 marketing plan tips from the Balius team.
Tip 1: Take a Look Back at This Year
For many businesses, 2022 was the first normal-ish year they’ve had since 2019. So, how did it go for you and your company? What were your top-performing products and services? Which marketing efforts contributed to that success, and which ones missed the mark? What was your overall revenue for 2022? Did you meet your goal for the year? The answers to all of these questions can help you set realistic and attainable goals for 2023.
Tip 2: Think Strategically Now for Success Later
What do you want to sell more of in 2023? How much do you want to grow your revenue? What’s your marketing budget for next year? These questions can help you think strategically about next year so you can focus your sales and marketing efforts. Spending some time thinking about where you want to be in December 2023 and beyond can help you determine what goes into your 2023 marketing plan.
When the Balius team puts together its marketing plan, we think about not only the next year, but the next three to five years. What’s coming on the horizon that we want to prepare for? How can our marketing in 2023 help get us there?
Tip 3: Choose Your 2023 Marketing Strategies
With your goals in place for 2023, it’s time to choose your marketing strategies. We recommend you combine digital, print, and advertising strategies to create a comprehensive plan. For example, if you’re producing a new widget in 2023, you may choose to invest in new sale sheets for your sales team, a new product page on your website, and advertising in your favorite trade magazine announcing the addition to your product line. You may choose to augment these efforts with email marketing and social media marketing. Whatever marketing strategies you choose, they should work together toward your big 2023 marketing goal.
With your strategies identified, it’s time to create a timeline for your 2023 marketing plan. What strategies will you deploy when? Time your strategies around new product or service rollouts, your busy time of year, or other important milestones in your sales cycle.
For help with your 2023 branding, website, and digital marketing efforts, get in touch with the creative team at Balius. We live and breathe marketing strategy and can help you put together a successful plan for 2023. Contact us today to schedule a consultation.