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Video Marketing for Manufacturing

Video marketing for manufacturing is one of the best investments you can make in the growth of your company. Video marketing can help you reach brand-new customers and close more business by demonstrating your process, showing off your product, and introducing your audience to your talented team members. Here are a few ways manufacturers are using video marketing to increase sales and brand awareness. 

Video Marketing for Manufacturing Can Demonstrate Your Process

One the biggest benefits video marketing offers you as a manufacturer is the ability to demonstrate your process. Capturing part of your production line, your prototyping process, or your quality control lab on video gives potential customers a glimpse of what you are capable of and help them decide if you and your process or products would be a good fit for their needs. If you’ve made investments in major equipment, such as robotics, video marketing is a great way to spread the word.

If you manufacture components with lots of complicated interior geometry, animated videos make it easy for you to get inside a part and demonstrate your process. Animation can help you show off the fabrication of the tiniest of medical device components or use a generic part design to illustrate how you serve the defense industry without giving away any intellectual property.

Use Video Marketing to Show Off Your Product

If a picture is worth 1,000 words, a video is worth 1 million. If you manufacture your own products for sale, video marketing allows you to show off these products in a highly engaging way. Product showcase videos give you a chance to share the benefits and features of your products, demonstrate how it works in the field, and share customer testimonials about how great your product is.

Video to Recognize Team Members

Video is a great way to introduce current and prospective customers to your talented team members. Showcase your engineering team, your technicians, or your office staff. Using video to feature your team helps build your relationship with your customers and prospects before you meet them in person. It can also build trust in the experience and expertise of your team and make people want to do business with you. 

Once you’ve invested in video marketing, make the most of your videos by using them in a variety of ways. Share them on your social media pages or via email. Incorporate them into your sales process. Showcase them at your booth at your next trade show. Play them in your lobby for guests to watch.

Video marketing for manufacturing is a great investment in the growth of your company. For professional video and marketing support, get in touch with the Balius Marketing team today.

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