There’s no denying that video marketing is a powerful tool for any company. Marketers who use video report increased lead generation, brand awareness, and traffic to their online platforms. Nearly all online consumers have watched an explainer video, and 88 percent report that they’ve bought a product or service after watching a video.
Video marketing is always evolving. Here are several of the 2023 video marketing trends you should be watching next year.
Silent Video
Did you know most people watch videos online with the sound off? This is especially true of videos on social media platforms. Silent video can be helpful at trade shows and other events where it’s too noisy to hear a video’s sound or where a video’s audio track might be distracting.
In 2023, expect to see more videos that do not include any sound. Instead, these videos will feature text overlays to explain a product or service. Consider incorporating silent videos into your own content marketing plan.
Social Media Video Will Continue to Grow
Experts predict that video ads on social media will account for more than a third of the total ad spends on those platforms in 2023. Half of social media users prefer video content over other types of content. Most want to see more video in their feeds, not less.
For marketers, this means that you need to be including video in your social media content plan. The key here is to know your platform and what type of videos work well on each. For example, Instagram and Facebook are pushing most video content to their Reel feature. Keep your videos under two minutes and always use captions so people can understand your video with the sound off.
Video SEO
Search engine optimization (SEO) is important for your website, and it’s important for your video marketing, too. Video marketing should attract new viewers and create potential leads for your company. Video SEO can increase the number of viewers and potential leads your videos generate. To optimize your videos, do your keyword research and include keywords in video titles, descriptions, and transcripts.
Conversational Tone
Consumers are expecting a more conversational tone from you and your marketing in general. The same goes for your video marketing. In 2023, skip the formal videos that are obviously scripted and go for a more conversational tone that makes you sound like you’re speaking off the cuff.
Want to implement video marketing in 2023 but not sure where to start? Contact the Balius creative team today to schedule a consultation. We can help you put together a video marketing plan that incorporates next year’s trends.