Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action. The Balius content marketing team employs a wide range of content marketing tools, from blogging and email to social media and video, to create the right-sized solution that helps you get found and stay relevant online.
All great content marketing starts with a plan. Together, we’ll talk about your goals for your content marketing, who you want to reach, and decide which content marketing tools we’ll use to engage prospects and convert them into customers.
Blogging empowers you to engage your audience with relevant information about your business and your industry. It is the foundation of a solid content marketing plan. Blogging consistently on relevant topics helps improve your website’s search engine results. It also forms the backbone of email marketing and social media marketing campaigns. The creatives at Balius craft researched and well-written blog posts for you—all you need to do is approve them to post.
Email empowers you to deliver high-quality, engaging content to your audience that pulls them back to your website. Share your blog posts, videos, customer testimonials, product features, and other content that build your relationships with your customers and prospects and help them engage with your brand. Partner with Balius to outsource your email marketing creation and management.
Your customers are on social media, and you should be, too. Social media marketing is an easy, affordable way to make meaningful connections with your current and future customers. Build your social media community and keep your followers engaged with interesting content. The Balius team is here to support you.
Video marketing has become a powerful content marketing tool. Video consistently ranks as the most engaging content on websites and social media. You can incorporate video marketing into your blog, email, and social media campaigns. The Balius team can help you make the most of your investment in video marketing, creating engaging long-form content for your website that can be recycled into shorter clips that are perfect for your social media audience.