Every business can use print marketing, whether they manage huge direct mail campaigns or want a few dozen sale sheets to hand out when they make sales calls. Print marketing is also valuable on the trade show circuit and as literature in your lobby. But print’s versatility can make it difficult to nail down exactly how to use this powerful marketing tool. Here are a few tips and tricks to get you started.
Know Your Audience
With print marketing strategy, as with all marketing strategy, you need to start with your audience. Who will receive your print marketing pieces? Why would they want to work with your company? What are their interests and challenges? What images and messaging might grab their attention? The answers to all of these questions will help you identify your audience so you can tailor the design and message of your print marketing to them. Remember—if you chase two rabbits, you’ll catch none. By narrowing down your audience, you can be more impactful with your messaging and close more business.
Set Your Budget
Full color, funky shapes, and UV coating look great, but too many eye-catching extras can really run up your print marketing costs. Before you start designing, set your budget and share it with your designer and printer. This will help them narrow down your design options before you fall in love with something that may be outside your price range.
Think Outside the 8.5 x 11 Box
Many companies restrain themselves to the basic 8.5 x 11 sheet of paper for all of their print marketing. We challenge you to think outside that box. Many effective print designs take advantage of unexpected sizing, from oversized postcards to circular handouts to brochures with unconventional folds. Your designer and printer can help you think beyond 8.5 x 11.
Hire a Pro
Effective print marketing requires design know-how, messaging expertise, and extensive knowledge of print materials, paper, and postage. That’s why savvy companies hire the pros to do their print marketing for them. The Balius creative team has helped countless brands with successful print marketing campaigns, including print marketing, print collateral, and trade show materials.
Ready to take your print marketing up a notch? Get in touch with the Balius Marketing team today.