Brand and logo design is constantly evolving. Just when you think you’ve seen it all, a fresh, new logo sparks a design trend. If you’re tired of your logo design and are looking to refresh your brand, here are some logo trends to consider.
1. Simplified Lines
Minimalist logos and simplified lines have been hip for a while and will continue to be a top trend in 2021. These logos embrace the idea that less is more and simple is clear. We’ve seen big brands such as Intel chuck out superfluous graphics and strip their logos down to the bare minimum. If you’re looking to clear the clutter from your logo and bring it back to basics, simplified lines are the way to go.
2. Overlapping Elements
On the other end of the spectrum, other brands are bringing elements of their logo design closer together. Graphics overlapping graphics, graphics overlapping text, and text overlapping text are all on-trend this year. Overlapping elements are versatile additions to your logo design, as they can often be isolated for use as a favicon or mark in your marketing materials.
3. Natural and Vintage Aesthetic
While some brands are playing with line and space, others are getting back to nature or to the past. There’s been a trend recently of companies choosing natural graphical elements such as grasses and trees or vintage imagery (think old timey posters) for their logo design. These bold aesthetics can help a brand share its company values or culture.
4. Similar Brand Colors
For the last few years, brands have relied on color contrast to stand out. In 2021, you may see more brands use similar colors that are more pleasing and relaxing to the eye. Imagine a logo for a spa featuring navy and sky blues or a solar company using multiple tones of yellow. The lack of in-your-face contrast can help these logos stand out from the rest.
5. Inventive Wordmarks
Wordmarks are logos that incorporate only text in their design. With a dose of creativity, wordmarks are anything but boring. Logo designs that feature wordmarks often play with font size and style. They may even clip off parts of letters for an edgy look.
If you’re ready to update your logo design in 2021, we’d love to hear from you. The creative team at Balius can refresh your current logo and come up with an inventive brand-new one. Get in touch with us today to get started.