It’s the start of Q4, and we’re all racing to the finish line on December 31. But the Balius team has news for you—the race toward profitability starts all over again January 1. If you want to hit the ground running on your marketing for 2022, then you need to start planning now. Here are some tips to get you started.
To Know Where You’re Going, Understand Where You’ve Been
Before you start planning for 2022, take a look back at your marketing efforts for 2021. Which ones brought in the most revenue for you, and which ones were duds? Did you meet your marketing goals for 2021, exceed them, or fall short? Running some financial reports as well as analytics for your website, email marketing, and social media accounts can help you get a clear idea of how effective your marketing efforts were this year.
Plan Your Marketing Strategically
Planning for 2022 is definitely better than having no plan at all. But what is your revenue goal for your company over the next three to five years? How about ten years? Give yourself some time now to think strategically about your business and make your annual and quarterly marketing goals even more impactful.
When you sit down to create your marketing goals and plan for 2022, challenge yourself to set 3-year and 5-year goals, too. Then, review your 2022 goal to see if it’s aligned with your longer-term goals. If it is, go ahead and set benchmark quarterly goals for 2022.
Consider Your Marketing Methods
Once you have your plan, you need to think about how you’re going to make it happen. As entrepreneurs, we have so many marketing tools in our toolkits, from network marketing to print advertising to social media campaigns. The combination of marketing methods is limitless, so you need to do some work to determine where your customers and prospects are and how you’ll reach them there.
For most business owners, website and digital marketing are major components of their marketing plans. Your company’s website is your virtual storefront, and email, social media, video, and online advertising are all ways to raise brand awareness, build relationships with your customers and prospects, and convert more prospects into happy customers.
For help with your 2022 branding, website, and digital marketing efforts, get in touch with the creative team at Balius. We live and breathe marketing strategy and can help you put together a successful plan for 2022. Contact us today to schedule a consultation.