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Summary: Strategic web design blends visual appeal with purposeful structure to guide users, increase conversions, improve SEO performance, and strengthen brand credibility. By building websites
Summary: A strong brand identity is built on key elements such as logo, color, typography, voice, and clear guidelines working together consistently across every touchpoint.
Summary: Even small copywriting mistakes such as vague messaging, missing calls to action, or overly complex language can drive customers away. This post highlights common
Summary: Successful rebrands redefine perception, align brand identity with business goals, and reconnect with an evolving audience through rebranding. By studying brands like Old Spice,
Summary: UX and UI are essential for creating websites that look great and work seamlessly. This post outlines a step-by-step approach to crafting a smooth
Video marketing is one of the most powerful tools in your marketing toolkit. A great video marketing strategy will help you connect with your prospects
Providing the appropriate content to the appropriate audience at the appropriate moment is crucial. That’s the crux of how to build a winning content marketing
Selling is a persuasion game. To close deals, you need to understand what makes people tick, and then scratch that itch. Persuasive copywriting leverages human
In today’s fast-paced, digital world full of distractions, a strong and cohesive brand identity is essential if you want to stand out from the competition.At
New year, new web design trends! It’s one of our favorite times of the year, when we can dig into the trends and bring fresh
Looking for some client appreciation gift ideas this holiday season? The Balius Marketing team has 10 fun ideas that will help you stand out with
Want to try out live streaming on social media? Here’s a look at why going live streaming on social media could be good for your
Video marketing is hot, and nowhere is it hotter than on social media. Whether you’re scrolling through Instagram or killing time on TikTok, video marketing
Ever feel like someone’s watching your every move online? Maybe you spent an hour researching a new car and now all of the banner ads
“Personalization” has been a buzzword in marketing for a few years now. With the leaps and bounds AI technology is making, personalization is becoming easier
Happy birthday to the blog! The first blog was published in 1994 by college student Justin Hall. Three years later, the term “weblog” was born,
Since its public release in late 2022, ChatGPT has dominated the discussion around many marketing tables. The generative AI tool has already transformed how many
2023 is wrapping up, so it’s time to talk about the top 2024 marketing trends we’re most looking forward to next year. From AI to
Want your slice of the $960 billion the National Retail Federation expects Americans to spend this holiday season? Read on for ten of our favorite
Your brand identity encompasses so much more than just your logo. A strong brand identity gets to the core of why your company exists, from
We’re past the halfway mark in the year, so it’s time to take a look at a few of our recent website design projects. The
Every business can use print marketing, whether they manage huge direct mail campaigns or want a few dozen sale sheets to hand out when they
Video marketing for manufacturing is one of the best investments you can make in the growth of your company. Video marketing can help you reach
Last month, we shared the hottest trends in web design for 2023. This month, we’re sharing logo design trends. While branding does not chase trends